![]() ![]() ![]() ![]() DeLorean was no stranger to the automotive industry. Though the DeLorean Motor Company promoted itself as an unorthodox and unprecedented venture, the company’s founder, John Z. It needed a hero, a role which Motor Trend proposed the DeLorean could fulfill.Īccordingly, in its 1977 article the magazine introduced the DMC-12 with an air of optimism, a view which at the time seemed well founded. In a headline printed underneath the photograph of the DMC shown speeding above, writer Karl Ludvigsen asked, “is a brand-new auto company in America producing a brand-new sports car big news? We think so.” The question, posited in Motor Trend’s September 1977 issue, belied not only the growing interest in the DMC-12, but also the prevailing idea that the American auto industry had grown into a cumbersome and uninspiring apparatus in which innovation was the sole purvey of foreign imports. Perhaps indicative of the car’s place in the automotive industry, the magazine began by introducing the DeLorean with a question. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |